You probably must have heard about blogs and how they have literally taken over the internet. But, wait a minute; do you really know what a blog is? Do you know where blogs, or “weblogs” as they were then known, originated from? How much do you know about blogging? Well, these may sound like too obvious questions but, I bet, not many can strike the answer right.
It is certainly important that we look at what a blog is but again, first things first; let us have a look at what other authorities define a blog.
Wikipedia defines a blog as:
- Noun: is a personal web page or website in which a person records opinions, links to others, etc. on a regular basis.
- Verb: add new material/content to a blog or regular update of a blog.
The Harvard Law School website describes a weblog as a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser.
Now, let’s revert to some simple definition of a blog. In simple terms, when used as a noun, a blog can be defined as an online journal or diary that is readily available on the internet. At the same time, when used as a verb, to blog will mean keeping a blog, starting a blog or even to find a blog. For instance, one can say; “I want to find a blog about current affair news”.
A blogger, on the other hand, is a person who owns or runs a blog or a person who maintains the blog. That is, posting articles or new posts, information, sharing the most up-to-date news, opinions and case studies to name but a few. Such entries are known as blog post(s).
So, what is a blog post? Well, it is any writing or an article that is written and entered into a blog. Alternatively, it can be said to be an article or writing that is already inside a blog.
A blog is more or less the same thing with a website.
However, there are some differences here and there. Until recent days, blogs, or rather, a blog was managed or maintained by a single person known as a blogger. But that has been changing with time hence the introduction of “Multi Author Blogs”, commonly known as MABs. Such are the kind of blogs in which many people or authors enter or write their posts. They are also professionally edited. Several studies indicate that the MABs account for huge blog traffic in the internet.
In most cases, blogs are updated on a daily basis, or at least regularly. Some are updated once a week and others once a month. On the other hand, only a few blogs are private with a majority being public – meaning anybody can see them.
Professional bloggers’ point of view on what is a blog
Professional bloggers tend to take a whole different angle when defining a blog from what has been described on platforms such as Wikipedia.
For instance, Neil Patel, a professional blogger, says a blog is actually a channel through which you get to share your thoughts with your readership. He says, you can share your personal thoughts, educate people, and share quick updates on something and many other things.
On his part, Corbett Barr says a blog is not anymore just an online journal that it used to be a few years back but a platform to share your knowledge and views as well as connecting with other people, or the outside world.
Important factors to note of a blog
Almost 99% of blogs allow visitors to drop or leave their comments and, some even messages. Such comments can be seen by both the person(s) running the blogs as well as fellow visitors. It is argued that blogs have gained a lot of milestones thanks to this kind of interactivity. It does also distinguish a blog from just a static or normal website. This interactivity also makes blogging to be more of social networking services. Blogs as well as the blog posts can be shared on most, if not all, social media platforms, a factor which takes the interactivity to a whole new level.
Any smart blogger always tries as much as possible to create that much sought-after social relationship with their readers. However, that said and done, it must also be pointed out that there are a number of high-readership blogs that do not allow comments.
Many blogs usually give commentary on a certain topic/subject. In other words, a blogger must first decide on the subject or topic that they will cover on their blog, as we’ll see below. Generally, most bloggers blog about what they are mostly passionate about.
If at all a blog post will attract the attention of readers, it ought to include texts, and images related to the text, different headings in the text and videos, if possible though not all.
If you really are determined to attract enough traffic to your blog then you must also be ready to write or post as many posts as possible. That is for the fact that a blog that has enough, or rather, many posts becomes popular and attracts many visitors. The traffic can come from other sites, search engines and even from social media networks.