Guide Intro – Table of Contents
I guess everyone who started a business, or their own blog, wondered at a certain point, how do I want my logo to look like?
I certainly did.
You will read here some valuable info regarding the things you should take into account when designing your blog logo.
1. Do Some Research
It’s critical to take your time and do the research.
If you want to start your own blog, take your time and define what type of articles you will publish, what will your primary focus be, and very important, who is your target audience.
You can also try and look at other success stories on the market, to see what the competitors are doing. It’s important to find out how others engage the target audience through their blog logo. Do research on that – what others try to deliver to the same type of audience. Read more about checking your competition (it expands).
Always Check Your Competition
Think about the blog you just want to start.
Wouldn’t it be a good idea to check what other successful bloggers use on their logo? You can get some inspiration from that.
Of course, you should never copy it, but you can try and understand their logo concept. After you know your competitor’s logo theory, you can think of your own ideas you want to transmit, and you can try to find a concept that equates corresponding values and beliefs.
Actually, based on the same reason, you might be interested in checking the logo of blogs that are not even your competitors. It is always good to see how others envision their concept, and how they give it a visual form.
Another good idea when trying to define your concept as a base for the logo is to find some unique qualities of your blog. Turn all these features into something visible, something that shows what you stand for.
And always try to differentiate yourself from the competitors – similar to the business world where you have to offer innovative and competitive services, your blog logo should reflect that uniqueness and your personal way of doing things.
You can continue the research by getting more inspiration from:
It’s also important to broaden your range a bit here, and try and have a look at other sites, like graphic design sites, art sites, and design sites in general. Some popular options here would be the well-known Behance, Deviant Art, and also Dribble.
Best advice: don’t to get too crazy about the logo. Stick to the basics and try to create a simple, intelligible logo.
Blog Logo Research Example
I will apply all of the above to IStartBlogging:
Types of articles: guides, how-to, advice, tips, informative articles on how to start, manage and grow a blog.
Target audience: persons who have an interest in blogging & have little or no experience on how to do that.
Competitors & other great blogs: Smart Passive Income, Website Setup, Backlinko, Blog Tyrant, Blogging Basics 101, The Blog Starter, Build Your essential Blog, First Site Guide.
2. Give Symbols a Thought
After you set your sights on the ideas and values you want to transmit, take a look – for example, at how these concepts were spread by people in the history.
Symbols from the old religions, or from mythology, can be a great way to help you transmit your concept, through a symbol that is already familiar with many people. Plus, it can also give your logo and your brand a deeper meaning.
How many of you know that one of the most successful logos of all time, the Nike logo, represents the wing of the Greek Victory Goddess, Nike? It was a surprise for me as well. And this here is a brand that we know for a long time, and more important – with a logo that has passed the test of time – it still looks the same as the way Caroline Davidson created it in 1971. The simplicity of the logo makes it also memorable, another interesting fact is that it achieves this without having any color.
Blog Logo Symbol Example
I will explain the symbol of the IStartBlogging logo:
The blog logo concept: a blog is mostly about a person. “I” = the person. Put it in a frame, and you will get the basic symbol of the blog. But we are always evolving, changing into better persons. The “I” from today is not the “I” from yesterday. And a blog has the power to capture that, just like a Polaroid taking photos. Pile some Polaroid photos, add the “I” in the middle and you get the symbol of the IStartBlogging logo.
3. Logo Typography and Symmetry
Regarding typography, the impact is undeniable.
The Coca-Cola logo is an excellent example of a nice typography style, elegant and fluent.
The Louis Vuitton logo: the font is black, and all you have there are some initials, so you must be sure you do it right – the L and V have to be perfect.
The Absolut Vodka logo: the redesigned logo, with a minimal look, uses bold characters and ends with a large dot, which can only mean that this is the vodka for you. Period.
The Cadbury logo. Excepting some minor tweaks, the logo is still the same as it was created the first time, as an imitation of the signature of the founder of the company, William Cadbury.
News Corp is another example of a mainly typographic logo. The handwritten style clearly is there to transmit us the concept of writing as a basis for all they do.
You can get more inspiration from this article from Creative Bloq, where they share 34 eye-catching typographic logos.
Not sure about the font?
This will help you decide whether to use a serif or sans serif font.
Personal tip: bold text is usually associated with friendliness, while slim & tall fonts are considered glamorous.
You can test and free download many fonts from these two websites: dafont and 1001fonts.
Blog Logo Typography Example
For the IStartBlogging logo, I used the Sorts Mill Goudy font. “I Start” is written with strong letters and “Blogging” is with the smooth ones.
Let’s talk about symmetry and proportion a bit here.
A logo should have one of these 2 formats:
The most common logo format is landscape because it’s easier to integrate the text in a landscape format. Read more here.
Regarding symmetry, you should check the lines on the new Twitter logo – pretty impressive, with the beautiful mix of curves and arcs.
Even the Apple logo, bitten as it is, is also an example of well-placed symmetry. Let’s just say things are a little more complicated than they seem – even in the case of a partially eaten apple.
Images source: 1,2.
4. What color should I choose?
Well, it depends.
It depends on how tied you are to a color, or if you can go all creative on the blog logo design. You should also take into account the recent research that shows that the color can impact the opinions of the customers.
Neuroscientist Bevil Conway focused his work on finding the relation between color and the emotions it creates.
We also have some hard numbers on that: WebPageFX, a web design, and marketing company found that people will generate a subconscious opinion about a product in less than 90 seconds of viewing, and from this, a vast majority will base their decision on color alone.
OK, color is essential, but what color should you choose?
Let’s start with the red color.
Red is a color that has followed humankind even from the start of its evolution, either if you think about fire, or the sun, or the color of the blood. It seems that the color red generates in people feelings like love, passion, power, energy, but also aggression or danger.
Yellow also is a color related to the fire and the sun. Some correlate this color with feelings like optimism and hope.
Blue represents the sky and the sea. It’s not a color that generates the same level of arousal like the previous ones, being associated more with calmness.
Orange is also considered as a color that generates arousal, while green, for example, makes you think of nature and calm.
Black might be considered sophisticated, but it also has negative connotations, being associated with death and evil.
Bright and bold colors grab the customer’s attention, but the downside to this is that the logo might get too noisy or aggressive.
On the other hand, the soft colors, the muted tones, although they might instill sophistication, they can easily not be noticed.
If you think of the number of colors you want to put in your logo, the use of one color is the standard, but there are a few notable exceptions out there from some trendy brands, that offer a multitude of colors.
Images source: 1, 2.
Read here about the logo trends (it expands).
The logos trends
Logo designing is evolving at a fast pace, and an essential element that is influencing the way logos are created is the increasing number of digital channels that are at our disposal.
Think about it – experiencing a brand in a more personal environment, like Facebook, represents an opportunity and also challenges logo creators to develop concepts that adapt to this environment.
Regarding trends, experts can agree on one thing: the flat design will continue to be a top choice. Not only because of the clean look, but also due to the adaptability of the logo to various devices, as a result of SVG (Scalable Vector Graphics), and because they also load faster.
Another trend that cached my eye was handmade – it kind of takes you back to the childhood years when you were modeling plasticine of all colors. Nothing says more “Traditional” than this style.
The kinetic logo is also a type of logo that creates a new kind of art. It’s fantastic to be given the freedom to play so much with a logo and adapt it to any type of circumstance. And to be honest, who doesn’t love Google’s Doodle? It’s kind of exciting to continually discover what these guys will think of next. Plus, it becomes a piece of news on its own – many times you find about a new Doodle from the press – and who doesn’t love the publicity?
The negative space logo will continue to attract for sure. For me, a good negative space logo will always be a memorable one. It’s like a tiny piece of art that you enjoy admiring – it’s not just a logo. Maybe it’s a concept that you will even like to see it on your living room wall.
And let’s not forget the Letterstacking. This one has its own charm too. It’s like a puzzle word that you are trying to solve, and you must pay attention to the logo, at least until you figure it out what in God’s name is written there.
5. Designing the blog logo
If you do the blog logo design yourself, I recommend you to use Adobe Illustrator or Photoshop. You get 7 days free trial, enough time for you to finish the logo design.
Or you can try some online tools for designing your own logo.
But they all have a catch.
You put in all the hard work designing your logo, and then you find out you have to pay to download the logo you just created.
So, check the price first. I recommended you some sites: Graphic Springs, Design Mantic, Tailor Brands, Logotype Maker or Logomakr.
If you feel it’s better getting a specialist to design your blog logo, you can try The Logo Company. If you are low on budget, I recommend you to try Fiverr.
If you got the time, it would be great to have a talk with people from the target audience of your blog. It is good to try and present your logo to as many people as possible. And make sure you are open to constructive feedback.
At the end of this process, the result should be a blog-logo.png file.
To add the logo to your WordPress blog, go to Appearance -> Customize ->Header Image.
6. Create the Favicon / Site Icon
The favicon or the site icon is a small icon that shows up in the browser’s address bar.
In the WordPress blogs, the site icon is used as a browser and app icon for the site. Icons must be square, and at least 512px wide and tall.
For IStartBlogging is the blue “I” in a blue rectangle and a green outside frame.
To create this favicon, you can use the logo symbol or something that can represent visually, in a tiny square, your blog.
To add the favicon to your WordPress blog, go to Appearance -> Customize -> Site Identity.